PROFIT THROUGH PRODUCTIVITY
North East England

Beverly Payne

Beverly Payne has 25 years' experience in the hospitality industry and is a Partner in Company Growth, a specialist business consultancy operating throughout the UK. A founder member of the Malmaison Hotels team, Beverly was Vice President, Operations and Sales at Malmaison before moving to Macdonald Hotels as Managing Director, Scotland.

Working at executive level for the last 15 years, Beverly has also held a Board position with One Devonshire Gardens, the luxury award-winning hotel and restaurant in Glasgow. Beverly has a successful track record working with many types of businesses in the hospitality, tourism and leisure industry - working on a one-to-one basis with owners and managers to help them improve business performance and profitability.

Beverly delivers the following workshop:

• Boosting Sales and Productivity

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Barbara Huddart

Barbara Huddart runs The Glendale Consultancy, a North East based marketing consultancy specialising in the hospitality, tourism and leisure sector. For the last 10 years, Barbara has provided strategic marketing and PR advice to a range of businesses, including visitor attractions, hotels and rural businesses, large and small.

Barbara was previously with Gleneagles Hotels and Norfolk Capital Hotels, where she was Director of Sales and Marketing, and with ITT Sheraton Hotels, where she had responsibility for all pre-opening sales, marketing and PR activities.

Barbara's strengths include the ability to identify marketing opportunities to help business develop and grow. Barbara has successfully launched some of the North of England's leading hotels and attractions and she has helped existing businesses to raise their profile, resulting in increased financial success and brand awareness.

Barbara delivers the following workshop:

• Making the Media Work

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Gary Lowthian

Gary Lowthian runs Strategic Tourism, a specialist business consultancy and has been a key partner in the Profit Through Productivity programme from the beginning.

Having worked with tourism businesses for many years, Gary has built up a wealth of knowledge and a track record in business development, with particular expertise in improving small business performance, direct marketing, E-Marketing and employee development.

Gary has worked with more than 100 tourism businesses across the country. Previous roles include spells at VisitScotland, Cumbria Tourist Board and Yorkshire Tourist Board. Gary has a Masters Degree and Postgraduate Diploma in tourism and marketing and also holds the Chartered Institute of Marketing E-Marketing award.

Gary delivers the following workshops:

• 'Measuring Up' and Business Planning
• Direct and E-Marketing

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Malcolm Gallagher

Malcolm Gallagher is a tourism, hospitality and leisure ‘business performance improvement’ specialist with over 40 years' experience in the sector. He is a director of BizVision Ltd and Fellow of the Chartered Institute of Marketing. He prides himself on delivering innovative, fresh thinking and challenging coaching and training.

Malcolm has coached businesses across the tourism sector, large and small, and has a wealth of experience of strategies and tactics for business growth and performance improvement. He has specialist expertise in working with businesses to develop practical plans to maximise revenue across operations and throughout the year, in particular using internet marketing activity.

Malcolm delivers the following workshop:

• Boosting Sales and Productivity

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Tony Mason

Tony Mason is Principal Consultant of Leisure & Training Associates (LTA), a business consultancy specialising in the hospitality and restaurant sectors since 1991, and was patron supplier to the Restaurant Association for marketing and training services for 10 years. His background includes 17 years with American Express and Marketing Director roles with a number of restaurant and leisure businesses in the UK.

Tony works directly with independent establishments and small groups of restaurants and bars. These have included Michelin-starred restaurants, some of the best Indian restaurants in the UK, new start ups and businesses needing advice on product and customer development. His specialisms include improving customer satisfaction, upselling and teambuilding.

Tony is a regular contributor to trade magazines and has written for 'Dine Out' and 'Tandoori' for many years.

Tony delivers the following workshop:

• Boosting Sales and Productivity

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